10th April 10th / 1.30 pm – 6 pm / Werkspoorfabriek in Utrecht
Event: Digitalization & Servitization for Machine Builders and Asset Owners

Join us for our Digitalization & Servitization for Machine Builders and Asset Owners event on Thursday, April 10th from 1.30 pm – 6 pm at the Werkspoorfabriek in Utrecht! Learn more about the latest trends in servitization, receive tips & tricks for your digital transformation, and get inspired by the real-life servitization use cases of our customers Mitsubishi Elevator Europe and Selmers.
Industry 4.0 is in full swing and increasingly advanced, innovative technologies are being used to make the manufacturing industry smarter, more sustainable, and more efficient. On a global scale, we are dealing with dynamic markets, disruptions in supply chains and additional demands from customers in the areas of sustainability, quality, and production speed. On the other hand, modern technologies such as low-code app development, AI, IoT, and RFID enable companies to quickly respond to new opportunities and business models.
On this day, we hope to inspire you and your colleagues with answers to questions such as:
- How do manufacturing companies such as Mitsubishi Elevator Europe and Selmers continue to innovate, stay ahead of the competition, and develop new products and services in a short period of time?
- What trends does Siemens see in the global markets and how can companies respond to turn these trends into new opportunities?
- How long does it really take to go from an innovative idea to a working solution?
- Which best practices and lessons learned can you apply directly in practice?
- And much more!
Agenda
1.30 pm | Welcome |
2 pm | Introduction Mendix & The Orange Force |
2.15 pm | Data-Driven Maintenance in Action Tim Barenbrug, Project Lead at Mitsubishi Elevator Europe |
3 pm | Digital Transformation Trends for Machine Builders & Asset Owners Nienke Vergeer, Transformation Innovator at Siemens |
3.30 pm | Break |
4 pm | From Products to Services: Selmers’ Servitization Journey Sander Bliek, Manager IT at Selmers |
4.45 pm | Networking & Drinks |
Speakers

Tim Barenbrug, Project Lead at Mitsubishi Elevator Europe
Discover how Mitsubishi Elevator Europe is implementing condition-based maintenance to minimize elevator downtime and enhance customer service.

Nienke Vergeer, Transformation Innovator at Siemens
Gain insights into the latest Industry 4.0-driven transformation trends shaping the future of machine builders and asset owners.

Sander Bliek, Manager IT at Selmers
Learn how Selmers transitioned from selling standalone products to offering product-service combinations. Explore the reasons behind this shift, the challenges encountered, and the value servitization has brought to their business.
Network with peers, share knowledge and get inspired. We hope to see you there!